Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win by Chris Kuenne & John Danner

Author:Chris Kuenne & John Danner [Kuenne, Chris]
Language: eng
Format: epub
ISBN: 9781633692770
Publisher: Harvard Business Review Press
Published: 2017-06-05T22:00:00+00:00

The Customer Dynamic:

Transforming Buyers into Partners

If you’re a Captain, you may not be as directly or obsessively focused on convincing customers of your idea, solution, or mission as your Driver, Explorer, or Crusader counterparts are. They each see the customer as their point of validation. Of course, like all business builders, Captains think about customers, but more to understand the business model and how they themselves can create and extract value from the market. Let’s see how one Captain’s approach played out in the blueprinting business.

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